Even with the mobile app world booming, many experts agree that there’s still more to come. Smashing Magazine suggests that this particular market is “growing faster than a beanstalk,” and a good portion of it is comprised of games.
The wide and diverse audience of mobile games continues to provide indie game developers crucial opportunities to get their creations under the spotlight, or at the very least noticed. Back when the mobile world was not as large as it is today, the indie game community was limited to select groups with specialized interests; but now even casual players direct their attention to such titles.
This was what propelled Matt Hall towards success. Kotaku mentioned that five of his seven creations achieved top ranking status in the App Store. Then there’s Notch who took the mobile gaming world by storm with his masterpiece, Minecraft.
The sudden influx of tools for mobile development has also redefined how indie game creators complete tasks. By taking a multitude of technical tasks off the hands of the developer, it is then easier to focus on the creative part of the process. This was actually explained in detail in a previous DG blog post. We chose ideas that we felt were right at the time, conceptualized designs that go with them, then simply popped them into the game engine. After a few hours we had already come up with three prototypes.
Of course, it goes without saying that it’s not always this easy. But the point is that the process has become less tedious, not to mention more efficient, with the wealth of usable tools out there.
Mobile platforms make it relatively easy for developers to release and market their games as well. With the right settings, you can reach your target demographic and/or a specific region which serves as potential primary users.
There are now countless games in this regard, some of which even make use of certain cultures to make them more appealing to their audience. A good example is the mobile slot game Rainbow Riches which promotes the Irish lore of the leprechaun – a character that most people are all too familiar with; so is the 2D platformer Shadow Blade: Reload which features the enigmatic Japanese ninja culture – a figure that has reached almost legendary status. With all sorts of players having access to mobile games through the wide reach of their platforms, even games with very specific subject matter have equal chances of exposure.
Also, flexible business models in mobile gaming allow indie developers to get back the resources they’ve expended in order to create more games. Yes, there can be lots of financial hurdles and The Rolling Stone relayed in an article how some even take in a considerable amount of debt. But many developers are fueled by passion and the mindset to “make enough money this time, to make the next thing.”
And that is what motivates even the most challenged indie developer – knowing that the next one can definitely be better. Stay tuned for the release of Cubiques 2 later this month!
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